A quiet softer metropolitan style meets stunning natural beauty…Jacksonville is the essence of a lifestyle and landscape reflecting the real Florida. Discover and delight in the heart of the city or endless stretches of pristine beaches, while exploring the region’s unique shopping, numerous dining options and warm Southerncharm. With a moderate temperature year round, Jacksonville is home to numerous festivals, national and international sporting events, exceptional golf courses and world-class art and culture, get to know Jacksonville. Where Florida Begins.